Usability Testing
The usability of a product provides an indication of its ease of use, effectiveness and efficiency in meeting the user goals. This is particularly important for web based e-commerce systems where, if users find the site difficult to use, they won’t use it and will go elsewhere. Usability testing is a practical, objective method of determining how well a product meets user expectations. It will identify design issues and reveal how those issues can be resolved. Undertaking usability testing helps answer the key issues such as:
• Is your interface design intuitive to your users?
• Can your users find what they need when they need it?
• Does your system offer users the features and functionality they expect?
• Is the customer experience of your product satisfactory?
Products, websites and applications that fail usually do so because users were not involved in the initial design process. Enex TestLab will help you understand your users and shape your designs around their needs. Enex TestLab’s usability testing will quickly and inexpensively identify the strengths and weaknesses of your product, web site or application.
Using proven human behavioural research and system testing, Enex methodically tests your product to ensure a usable interface and a satisfactory user interface.
Our testing employs a variety of strategic methods to diagnose interface strengths and weaknesses at different points in your development lifecycle. We offer design recommendations based on user feedback, usability principles, and interface research.
The Testing Process
Enex usability testing specialists employ two key testing strategies:
A usability audit or expert review; in which your product is examined by trained experts for any potential problems that will affect the user experience.
A user test - employing a sample of typical users undertaking realistic tasks to expose difficulties.
User testing measures elements such as a products ease-of-use, task time, and the user’s perception of the experience. Usability testing can be done formally in a lab with video camera support, or informally with paper or electronic simulations. Changes to an application can be far more strategically made based on the findings of a usability test. However, it will be the most effective when used in conjunction with a user-centered design approach, ensuring a product is designed from the beginning according to the needs of its users.